Why Web Video Works So Well
- 10 Billion videos watched in US Dec 2007
- 52% of all web traffic is video
(source: eMarketer, Dec 2007)
- 141 million Americans viewed online video in December
- There are over 1.5 BILLION Internet connected computers, worldwide
- Video listings show up in all search engines, Google in as little as 10 minutes after they are submitted
Online video is having a profound affect on the way we distribute and consume information. Look how the Bejing Olympics moved online for a major portion of the audience. The number of videos viewed per month in the United States alone jumped from 10 billion to more than 15 billion during the Olympics. In many cases, watching events online usurped commercial television for the first time ever. The recent U.S. Presidential campaign is another case where Web video played a pivotal role either debunking rumors the mainstream television media gave too much credence to or elevating stories they couldn't or wouldn't cover—not to mention providing a way for voters to watch candidates' interviews and debate performances on their own schedules. Is it any wonder Web video is also transforming the way businesses market their products and services? Here's How I Exploited This Transformation - and How I Can Help YOU Do the SameClose to two-thirds of the entire U.S. population watches online video every month. And this is what's most important: When you put a video online, it can show up in Google in as little as 10 minutes. We have actually seen it happen in as little as four minutes and it's not uncommon for you to dominate an entire search engine phrase in less than 24 hours. That means multiple listings on the same page of Google, Yahoo or MSN. This is why what I am about to share with you is so powerful. The Secret to Getting Media Distribution, Attention and Traffic in the Web 2.0 World.
- You record a video and put it on as many video sites as possible. These are sites like YouTube, Google Video, Dailymotion and Veoh—there are scores of them. It's not that important to know what they are; just know they are video sites.
- Then you want to notify social bookmarking sites, that your video in fact exists. Those social bookmarking sites are sites like Furl, del.icio.us and about a dozen more.
- Then you notify social networks that your video exists. Those are sites like MySpace.
- Then you want to take your video and put it on as many blogs as possible.
- Then you want to take that video and turn it into a podcast, so it can be placed in iTunes, and about a dozen podcast directories.
If you do this properly, the Google, Yahoo and MSN will gobble your content in hours or minutes and you rapidly see results—rankings and traffic. |